Shandong Hua Yu group company was founded in 1992, mainly in the production and processing of down products, the company leading products "cold thinking" brand down jacket is one of the six major brands of Chinese down clothing. In September 2002, "cold thinking" brand down jacket is the State Administration of quality supervision, inspection and quarantine and the Chinese famous brand strategy to promote committee identified for the down clothing, the first batch of "China famous brand product", in January 2003, "cold thinking" brand down jacket is the State Administration of quality supervision, inspection and quarantine identified for the down clothing, the first batch of "national inspection free products", in December 2006, "cold thinking" brand down jacket is recognized as the down clothing, the first batch of "the most competitive brands on the market" in the Ministry of Commerce of the people's Republic of China. Cold thinking "brand down jacket by the Chinese clothing association, down clothing and products professional committee and the Chinese Business Association jointly awarded the 2011-2013 favorite brand of the year. December 2012, China down Industry Association awarded the Shandong Hua Yu Group Co., Ltd. China down industry outstanding enterprises.
The company has been adhering to the "quality and development, brand and efficiency" of the strategic principle as well as the "sincere dedication, hard work and enterprising, pragmatic, pioneering and innovative" spirit of enterprise, and constantly adhere to the innovation and development. Companies from Japan and other places have introduced the CAM, CAD and other advanced production equipment, has passed the ISO9000 quality system certification and ISO14001 environmental system certification in 2000. 2002 investment in a comprehensive implementation of the ERP management system, through the use of advanced fashion accessories, and constantly improve product quality, to win the favor of the vast number of consumers. Strict management system, first-class production technology, so that the company's indicators have been steadily increasing for many years.