Company vision and mission:

Offer warm, healthy and fashionable down jacket

Company ideology:

The best product quality. The lowest producing cost. The biggest company profit. The strongest social responsibility.

Company code of conduct:

Abide by promise, cooperate with honesty. Care employees, manage steadily.

Employee rules:

Work solidly, pursue high-efficiency, cherish posts and dedicate to work, obey rules and be disciplined.

Company core values:

Commercial personality: advocate independent personality, oppose dependent personality. Insist on commercial principle, independently perform duties, exchange with customer and team with our own value, perform our own duty, and assist in others’ duty.

Results-orientation: advocate quantization thinking, oppose ambiguous culture; advocate result first, oppose finding excuse. Do for the result not for task. Lock on target and center on repetition.

Customer value: advocate creating value, oppose finalizing customer. Customer is the only authority to evaluate us. Offer customer value beyond expectation on the base of guaranteeing company profit and principle and at the angle of customer. This is our lifeline. Customer includes internal colleague and department.

Open and share: advocate open culture, oppose trickery culture. All discussions except company secret should be openly developed. Recognize truth in discussion, hold in awe in front of truth, share our growth experience, business experience and customer evaluation in openness. Simplify the relationship but not complicate.

Ten conceptions:

★All is possible, no excuse

★Attitude decides altitude, habit decides ability, strategy decides resource, details decide success or failure

★Team spirit

★Democratic decision-making, autarchic implementation

★Cherish thanksgiving, treat with respect, pay with care, harmonize for all

★Actively study, independently think, willingly dedicate, bravely assume

★Firstly do right things and then do things right

★Make the plan and surpass it

★Successful manager is good at solving problem, while prominent manager is good at predicting problem.

★Hold on to the end and never say die.

Eight honors and eight disgraces

Unity and mutual aid as honor and counteracting each other's efforts as disgrace

Customer value as honor and trapping on customer as disgrace

Openness and share as honor and closeness and trickery as disgrace

Striving for excellence as honor and keeping state of lethargy as disgrace

Assuming responsibility as honor and ducking responsibility as disgrace

Striving for profit as honor and increasing cost as disgrace

Seeking truth from facts as honor and resorting to deceit as disgrace

Receiving check as honor and disputing management as gisgrace